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How to Engage Bloggers Down the Long Tail

How to Engage Bloggers Down the Long Tail

Have you spent all this time and money building the perfect social media and content marketing campaign and now feel all dressed up with nowhere to go? Did you build it and no one came? You must get out there, identify influencers, and engage with them. Chris talks about earned media marketing: how to get off your duff and get out there online. Chris Abraham goes through a real case study for Mizuno Running. He shows how his team helped introduce their Mezamashii “brilliant” run project not only to the top runners, athletes, and celebrities, but to all runners. He also tells how to find the right online influencers, bloggers, and the social media savvy.

By chrisabraham
(0 views)

Influencer Marketing is One Percent Inspiration, Ninety Nine Percent Perspiration

Influencer Marketing is One Percent Inspiration, Ninety Nine Percent Perspiration

This is a presentation I am giving to the Elements of Communications Planning class at Georgetown a fun-filled presentation about earned media influencer marketing.

By chrisabraham
(4 views)

Micro-Influencer Marketing is 1% Inspiration, 99% Perspiration

Micro-Influencer Marketing is 1% Inspiration, 99% Perspiration

This is a presentation I am giving to Shashi Bellamkonda's Social, Mobile and Search Marketing class at Georgetown University School of Continuing Studies (XCPD-732), a fun-filled presentation about earned media micro-influencer marketing on October 14, 2016, ~7pm

By chrisabraham
(2 views)

Micro-Influencer Marketing Presentation for XCPD-732

Micro-Influencer Marketing Presentation for XCPD-732

Micro-Influencer Marketing Presentation for XCPD-732 Social, Mobile and Search Marketing, Georgetown University School of Continuing Studies, Professor Shashi Bellamkonda, April 7, 2018, 11:00 AM.

By chrisabraham
(14 views)

Micro Influencer Marketing Georgetown University XCPD-732 Social, Mobile and Search Marketing November 3, 2018, 10:30 AM

Micro Influencer Marketing Georgetown University XCPD-732 Social, Mobile and Search Marketing November 3, 2018, 10:30 AM

Micro Influencer Marketing Georgetown University XCPD-732 Social, Mobile and Search Marketing November 3, 2018, 10:30 AM Professor Shashi Bellamkonda.

By chrisabraham
(6 views)


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