'Elastic consumer response' presentation slideshows

BUSS 517 Managerial Economics

BUSS 517 Managerial Economics. PBL No. 2 25 November, 2002. Problem Based Learning - 2. Members: Group E1 : Chan Tak Kuen, Benedick 02716359G Lau Wai Kei, Patrick 02438750G Wong Yun Wah, Wallace 02409600G Yee Chun Fank, Ben 00433665G Group E2 :

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CHAPTER:15 Closing Observations

CHAPTER:15 Closing Observations. Learning Objectives. Understand the six future brand imperatives Identify the ten criteria for the brand report card Outline the seven deadly sins of brand management. Strategic Brand Management Guidelines. Summary of Customer-Based Brand Equity Framework.

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CUSTOMER-BASED BRAND EQUITY

CUSTOMER-BASED BRAND EQUITY. Zeenat Jabbar. Brand Knowledge Structure. Brand awareness, depth, and breadth Brand associations. Summary of Customer-Based Brand Equity Framework. Sources of brand equity Strength Favorability Uniqueness Outcomes of brand equity Greater loyalty

1.03k views • 21 slides