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Effective marketing research - PowerPoint PPT Presentation

International Marketing

International Marketing. CHAPTER 1. The Scope and Challenge of International Marketing. Top 10 U.S. Players in the Global Game. Foreign Revenues ($ Mil). Foreign Revenues (% of Total). Foreign Profits (% of Total). Foreign Assets (% of Total). Company. ExxonMobil IBM

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861 views • 19 slides

Marketing in the Travel and Tourism Industry

Marketing in the Travel and Tourism Industry. BTEC Travel and Tourism. Definition. Marketing is about anticipating and identifying the wants and needs of a target market of consumers, then satisfying those needs in order to make a profit

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601 views • 13 slides

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Effective marketing research - PowerPoint PPT Presentation

International Marketing

Marketing in the Travel and Tourism Industry