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Effective cmr requires consumers - PowerPoint PPT Presentation

CUSTOMER RELATIONSHIP MANAGEMENT / TUTORIALOUTLET DOT COM

Customer Relationship Management (CRM) is focused on identifying profitable customers, retaining those customers, and growing their lifetime value. The aim is to identify and differentiate individual customers and customer groups, use data to determine customer interactions, and determine how to provide customization within a mass customization environment.

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Effective cmr requires consumers - PowerPoint PPT Presentation

CUSTOMER RELATIONSHIP MANAGEMENT / TUTORIALOUTLET DOT COM