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Dwell time 60 minutes - PowerPoint PPT Presentation

AUDIENCE FIRST: Campaign Effectiveness Research for Digital Place-Based Media

AUDIENCE FIRST: Campaign Effectiveness Research for Digital Place-Based Media. Presented at Digital Signage Expo, Las Vegas February 23, 2011 Kelly McGillivray, P.Eng . President & Chief Methodologist Peoplecount. AUDIENCE FIRST. A successful ad campaign: considers the Audience First

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Dwell time 60 minutes - PowerPoint PPT Presentation

AUDIENCE FIRST: Campaign Effectiveness Research for Digital Place-Based Media