'Dtc advertising' presentation slideshows

1.08k views • 57 slides

Kathryn J. Aikin, Ph.D. Division of Drug Marketing, Advertising and Communications

Direct-to-Consumer Prescription Drug Advertising in the United States: Background, Research, and the Current Environment. Kathryn J. Aikin, Ph.D. Division of Drug Marketing, Advertising and Communications US Food and Drug Administration International Seminar on Drug Advertising

656 views • 54 slides

Market Structure In the Healthcare Industry

Market Structure In the Healthcare Industry. Professor Vivian Ho Health Economics Fall 2007. These notes draw from material in Santerre & Neun, Health Economics, Theories, Insights and Industry Studies. Dryden 2007. Outline. Defining perfect competition Comparative statics

1.13k views • 44 slides

Selling Snake Oil: Direct-to Consumer Advertising

James G. Anderson, Ph.D. Purdue University. Selling Snake Oil: Direct-to Consumer Advertising. Ask Your Doctor! One evening on CBS News. Medicalization. Defining a problem as a medical illness or a disorder requiring medical intervention to treat it. Expansion of Medical Jurisdiction.

1.64k views • 33 slides

Selling Snake Oil: Direct-to Consumer Advertising

James G. Anderson, Ph.D. Purdue University. Selling Snake Oil: Direct-to Consumer Advertising. Ask Your Doctor! One evening on CBS News. Medicalization. Defining a problem as a medical illness or a disorder requiring medical intervention to treat it. Expansion of Medical Jurisdiction.

423 views • 33 slides

Prescription Drug Labeling

573 views • 30 slides

Estimated Reductions in Influenza-related Mortality among the Elderly through

Estimated Reductions in Influenza-related Mortality among the Elderly through Direct-to-Consumer Advertising of Influenza Vaccine Mitesh S Patel* Matthew M. Davis # *University of Michigan Medical School, and

335 views • 28 slides

Food and Drug Administration Hearings on Direct to Consumer Advertising November 2, 2005

Food and Drug Administration Hearings on Direct to Consumer Advertising November 2, 2005. James H. Davidson Davidson & Company of Polsinelli Shalton Welte Suelthaus LLC Executive Director The Advertising Coalition. American Advertising Federation

533 views • 26 slides

Direct-to-Consumer Advertising of Genetic Tests

Direct-to-Consumer Advertising of Genetic Tests. Sarah Botha Division of Advertising Practices Federal Trade Commission. The opinions expressed are my own and not necessarily those of the FTC. DTC Advertising of Genetic Tests and the FTC.

276 views • 15 slides

Prescription Drug User Fee Act February 16, 2007 Public Meeting

Prescription Drug User Fee Act February 16, 2007 Public Meeting. Judith A. Cahill Executive Director Academy of Managed Care Pharmacy www.amcp.org. Click here and overtype for title. Academy of Managed Care Pharmacy. Professional society

195 views • 12 slides