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Pharmaceutical Industry Conduct

Pharmaceutical Industry Conduct

Pharmaceutical Industry Conduct. Pricing Does more intense competition ? ? drug prices? Promotion Does drug advertising promote or impede competition? Product innovation Are large firms necessary for drug innovation?

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661 views • 62 slides
Kathryn J. Aikin, Ph.D. Division of Drug Marketing, Advertising and Communications

Kathryn J. Aikin, Ph.D. Division of Drug Marketing, Advertising and Communications

Direct-to-Consumer Prescription Drug Advertising in the United States: Background, Research, and the Current Environment. Kathryn J. Aikin, Ph.D. Division of Drug Marketing, Advertising and Communications US Food and Drug Administration International Seminar on Drug Advertising

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656 views • 54 slides
Direct-to-Consumer Advertising of Prescription Drugs: Current Issues

Direct-to-Consumer Advertising of Prescription Drugs: Current Issues

Direct-to-Consumer Advertising of Prescription Drugs: Current Issues. Kathryn J. Aikin, Ph.D. Division of Drug Marketing, Advertising and Communications, FDA Marketing Pharmaceuticals in a Time of Change February 23, 2006. Talk Outline. Major influences in 2005 The year in DTC

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449 views • 22 slides
Direct-to-Consumer Advertising of Prescription Drugs: The Year in Review

Direct-to-Consumer Advertising of Prescription Drugs: The Year in Review

Direct-to-Consumer Advertising of Prescription Drugs: The Year in Review. Kathryn J. Aikin, Ph.D. Division of Drug Marketing, Advertising and Communications, FDA DTC National April 27, 2006. Talk Outline. Major influences in 2005 The year in DTC What is next?. Requirements for Ads.

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305 views • 21 slides

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