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Distinct marketing mix - PowerPoint PPT Presentation

This Week

This Week. Dr. Eick http://www2.cs.uh.edu/~ceick/ceick.html COSC 6335 Webpage http://www2.cs.uh.edu/~ceick/DM/DM.html Introduction to Data Mining Course Information Questionnaire Study Plans for Data Mining Data Mining Resources Data . Data Mining: Introduction.

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Segmentation and Targeting

Segmentation and Targeting. Marketing 5341 Chip Besio. What Is Market Segmentation?. Market segmentation is the subdividing of a market into distinct subsets, where any subset may conceivably be selected as a marketing target to be reached with a distinct marketing mix. Segmentation Dilemma.

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Distinct marketing mix - PowerPoint PPT Presentation

This Week

Segmentation and Targeting