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Display copy - PowerPoint PPT Presentation

COPYWRITING

COPYWRITING

COPYWRITING. MCD 1073 PRINCIPLES OF ADVERTISING. COPYWRITING: THE LANGUAGE OF ADVERTISING. Words + picture = creative concept Expressed in an attention-getting and memorable phrase Finding the magic word is a job for copywriters. COPYWRITING: THE LANGUAGE OF ADVERTISING.

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4.36k views • 22 slides
COPYWRITING

COPYWRITING

COPYWRITING. MCD 1073 PRINCIPLES OF ADVERTISING. COPYWRITING: THE LANGUAGE OF ADVERTISING. Words + picture = creative concept Expressed in an attention-getting and memorable phrase Finding the magic word is a job for copywriters. COPYWRITING: THE LANGUAGE OF ADVERTISING.

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290 views • 22 slides
Copywriting

Copywriting

Copywriting. Lecture 23. Recap. The Internet Internet Advertising E-Mail Advertising Alternative and New Media. Chapter Outline. Chapter Key Points Copywriting: The Language of Advertising Copywriting for Print How to Write Radio Copy How to Write Television Copy Writing for the Web

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556 views • 20 slides
Principles of Effective Print Advertising

Principles of Effective Print Advertising

Principles of Effective Print Advertising. By Steve Blom. Principles of Effective Print Advertising. Establishing an Objective Sell to the Objective Designing the Ad Evaluate the Ad. Establishing the Objective.

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470 views • 14 slides
Principles of Effective Print Advertising

Principles of Effective Print Advertising

Principles of Effective Print Advertising. By Steve Blom. Principles of Effective Print Advertising. Establishing an Objective Sell to the Objective Designing the Ad Evaluate the Ad. Establishing the Objective.

★ ★ ★ ★ ★

248 views • 14 slides

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