'Disease awareness' presentation slideshows

PRESENTS

357 views • 25 slides

Direct-to-Consumer Advertising of Prescription Drugs: Current Issues

Direct-to-Consumer Advertising of Prescription Drugs: Current Issues. Kathryn J. Aikin, Ph.D. Division of Drug Marketing, Advertising and Communications, FDA Marketing Pharmaceuticals in a Time of Change February 23, 2006. Talk Outline. Major influences in 2005 The year in DTC

449 views • 22 slides

Direct-to-Consumer Advertising of Prescription Drugs: The Year in Review

Direct-to-Consumer Advertising of Prescription Drugs: The Year in Review. Kathryn J. Aikin, Ph.D. Division of Drug Marketing, Advertising and Communications, FDA DTC National April 27, 2006. Talk Outline. Major influences in 2005 The year in DTC What is next?. Requirements for Ads.

319 views • 21 slides

Direct-to-Consumer Advertising of Prescription Drugs: The Year in Review

Direct-to-Consumer Advertising of Prescription Drugs: The Year in Review. Kathryn J. Aikin, Ph.D. Division of Drug Marketing, Advertising and Communications, FDA DTC National April 27, 2006. Talk Outline. Major influences in 2005 The year in DTC What is next?. Requirements for Ads.

305 views • 21 slides