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Developing marketing information - PowerPoint PPT Presentation

Principles of Marketing

Principles of Marketing

4. Principles of Marketing. Managing Marketing Information. Learning Objectives. After studying this chapter, you should be able to: Explain the importance of information to the company and its understanding of the marketplace Define the marketing information system and discuss its parts

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712 views • 43 slides
Principles of Marketing

Principles of Marketing

4. Principles of Marketing. Managing Marketing Information. Learning Objectives. After studying this chapter, you should be able to: Explain the importance of information to the company and its understanding of the marketplace Define the marketing information system and discuss its parts

★ ★ ★ ★ ★

443 views • 43 slides
Managing Marketing Information

Managing Marketing Information

4. Managing Marketing Information. ROAD MAP: Previewing the Concepts. Explain the importance of information to the company and its understanding of the marketplace. Define the marketing information system and discuss its parts. Outline the steps in the marketing research process.

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801 views • 33 slides
Managing Marketing Information

Managing Marketing Information

4. Managing Marketing Information. ROAD MAP: Previewing the Concepts. Explain the importance of information to the company and its understanding of the marketplace. Define the marketing information system and discuss its parts. Outline the steps in the marketing research process.

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477 views • 32 slides
Chapter Four

Chapter Four

Chapter Four. Managing Marketing Information to Gain Customer Insights. Learning Objectives. Assessing Marketing Information Needs Developing Marketing Information Marketing Research Analyzing Marketing Information Distributing and Using Marketing Information

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324 views • 32 slides

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