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Gavetti, Levinthal, & Rivkin (2005): The power of analogy

Gavetti, Levinthal, & Rivkin (2005): The power of analogy. How firms discover effective competitive positions in complex and novel situations? Three types of search Rational/deductive Surveying a map and then choosing the best position (vs. Bounded rationality) Analogical

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Detailed decisions - PowerPoint PPT Presentation

Gavetti, Levinthal, &amp; Rivkin (2005): The power of analogy

Gavetti, Levinthal, & Rivkin (2005): The power of analogy