'Dep var' presentation slideshows

Response Analysis

439 views • 31 slides

Role of Modeling in Database Marketing

Role of Modeling in Database Marketing. Role of Modeling in Database Marketing. Forecasts (aggregate level) vs Predictions (individual level) vs Segmentation (no dep var) Forecasts obtained thru Time Series etc Applying Scoring Models to forecasts

167 views • 9 slides

CHAID

342 views • 9 slides

Figure 1: Chart for Choosing Among Statistical Tests

Figure 1: Chart for Choosing Among Statistical Tests Churchill, Gilbert A. and Iacobucci, Dawn (2005) Marketing Research, Methodological Foundations (ninth edition), Thomson South-Western. #Dep Vars?. Level Meas Dep Var?. Level Meas Predictor(s)? N/O: t-test or z-test, ANOVA

187 views • 1 slides