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Define marketing research - PowerPoint PPT Presentation

Lamb, Hair, McDaniel

Lamb, Hair, McDaniel. CHAPTER 9. Decision Support Systems and Marketing Research. Definitions. Marketing Decision Support System: An interactive, flexible computerized information system that enables managers to obtain and manipulate information as they are making decisions.

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345 views • 23 slides

Lamb, Hair, McDaniel

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346 views • 23 slides

Marketing Information Management

Marketing Information Management. Marketing Research. Objectives:. Define marketing research Discuss the primary uses of marketing research and why it is important List the four types of marketing research Explain the limitations of marketing research. What is marketing research?.

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403 views • 19 slides

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Define marketing research - PowerPoint PPT Presentation

Lamb, Hair, McDaniel

Lamb, Hair, McDaniel

Marketing Information Management