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Decision behavior - PowerPoint PPT Presentation

《 金融学基础 》 课程讲座之三： 电子科技大学管理学院 李平 2006 年 4 月 21 日

《 金融学基础 》 课程讲座之三： 电子科技大学管理学院 李平 2006 年 4 月 21 日

行为金融简介. 《 金融学基础 》 课程讲座之三： 电子科技大学管理学院 李平 2006 年 4 月 21 日. Traditional finance. Traditional finance. Bayes’ law. Consistent utility function. Traditional finance. Behavioral finance. Behavioral finance. Understand the decision behavior. 1. 2. frame dependence. 3. Behavioral finance.

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488 views • 28 slides
Online consumer decision making

Online consumer decision making

Online consumer decision making. Agenda. Online consumer decision making Introduction Context effects Primacy/recency effects Further effects Personality and social psychology Discussion and summary Literature. Introduction.

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456 views • 28 slides
Online consumer decision making

Online consumer decision making

Online consumer decision making. Agenda. Online consumer decision making Introduction Context effects Primacy/recency effects Further effects Personality and social psychology Discussion and summary Literature. Introduction.

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341 views • 28 slides
Sequential decision behavior with reference-point preferences: Theory and experimental evidence

Sequential decision behavior with reference-point preferences: Theory and experimental evidence

Sequential decision behavior with reference-point preferences: Theory and experimental evidence. - Daniel Schunk - Center for Doctoral Studies in Economics and Sonderforschungsbereich 504 University of Mannheim, Germany. Introduction. Why study sequential decision behavior?

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314 views • 18 slides

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