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Consumer Groups and Consumption Details of the Category Beverage Landscape

Consumer Groups and Consumption Details of the Category Beverage Landscape. David Schmidt - Group Director, Portfolio Insights & Trends, Marketing Knowledge and Insights i nfo.shoppermarketing@coca-cola.com. 5 W A n alysis of B e v e r a ge C a t e gories. 5W A n al y s is.

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Consumer Groups and Consumption Details of the Category Beverage Landscape