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Customer targets - PowerPoint PPT Presentation

Chapter 5

Chapter 5. Electronic Commerce: Part 1- Strategies for the New Economy . STUDENT LEARNING OUTCOMES. Define and describe the major e-commerce business models. Identify the differences and similarities among customers and their perception of value in B2B and B2C e-commerce.

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C H A P T E R

7. C H A P T E R. Developing A Product/Brand Strategy: - Setting Objectives - Choosing a Marketing Strategy. Quick Review. Ch.2: Boundary of your business domain Chs. 3-5: Analysis of Major Stakeholders Ch. 6: Your prediction about future ? Potential and Forecasting

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Customer targets - PowerPoint PPT Presentation

Chapter 5

C H A P T E R