Customer sensitivity - PowerPoint PPT Presentation

Competing For Advantage

Competing For Advantage. Part III – Creating Competitive Advantage Chapter 5 – Business-Level Strategy. Business-Level Strategy. Key Terms

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custome service

customer service

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Pricing and Sales Promotion A Wrap Up

Pricing and Sales Promotion A Wrap Up. MAR 331. Pricing and Sales Promotion A Wrap Up. Marketing and Pricing Price/Value Relationships Role of the Distribution Channel Retailer vs. Consumer. Pricing and Sales Promotion. Pricing can be temporary and permanent Deal prices - trade promotion

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286 views • 9 slides

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