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Customer heterogeneity - PowerPoint PPT Presentation

Structural Models for Customer Behavior under Nonlinear Pricing Schemes

Structural Models for Customer Behavior under Nonlinear Pricing Schemes. Raghu Iyengar Columbia University. Scenario. Consider two wireless calling plans - How do customers choose a plan and decide on usage? Impact of access fee and marginal price on - Customer behavior Firm profitability.

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Customer heterogeneity - PowerPoint PPT Presentation

Structural Models for Customer Behavior under Nonlinear Pricing Schemes