'Customer attitudes' presentation slideshows

Segmentation and Positioning Principles

Segmentation and Positioning Principles. Buku : MARKETING STRATEGY AND COMPETITIVE POSITIONING Bab 10. Key issues . Competition positioning Market segmentation Customer needs. Market offerings. Market . Competitive positioning and market segmentation. How marketers identify

567 views • 27 slides

Citibank in Asia Pacific

530 views • 21 slides

Chapter Seventeen

Chapter Seventeen. The Communications Mix: Personal Selling. Emphasis on Personal Selling. Direct interaction between a seller and prospective buyer to make a sale Used by organizations when: Customer needs assistance, demonstration, and trial Price is negotiated

339 views • 20 slides

MARKETING MANAGEMENT 12 th edition

MARKETING MANAGEMENT 12 th edition. 22 Managing a Holistic Marketing Organization. Kotler Keller. Chapter Questions. What are important trends in marketing practices? What are the keys to effective internal marketing? How can companies be responsible social marketers?

506 views • 18 slides

Customer Service Improves Sales

http://helplinecontactnumber.co.uk/sky-customer-service-contact-number/ It is generally accepted that it is very difficult to deliver high standards of customer service. Some say we have not been educated for it - it is not our tradition.It is generally accepted that it is very difficult to deliver high standards of customer service. Some say we have not been educated for it - it is not our tradition.

237 views • 13 slides

ND e-commerce

ND e-commerce. Carl Arrowsmith. Session 7 Customer Attitudes. Last Week. Identifying and meeting customer needs Ways to identify needs (questionnaires meetings etc) Meeting the needs Effects of meetings needs. SMART.

134 views • 13 slides

Chapter 9

Chapter 9. Balancing Demand and Capacity. Relating Demand to Capacity: Four Key Concepts . Excess demand : too much demand relative to capacity at a given time Excess capacity : too much capacity relative to demand at a given time

125 views • 0 slides