How Can CRM Drive Customer Success and Business Productivity?
The concept of CRM has been here for quite some time. Initially, the CRM was a manual card system maintained by a salesman that used to sit in a desk or in a car. These client cards proved to be beneficial for the salesman as this is where they kept vital customer information like the contact details of the customer, main contacts in the organization, product preferences, purchasing patterns, business connections and so on. Every card had written information on every customer. It was a notion that to be successful and a well-managed salesperson, you needed this. Nonetheless, frequently, this vital data stayed with the salesman only. The organization didnu2019t have ready access to this vital information and when the salesman left the organization, they also left with the client information taking the client relationship with him.
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