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Using Design Thinking as a Business Strategy - Gurukul School of Design

'Design thinking' is a user-centred design philosophy based on building empathy, innovation, experimentation and teamwork in the search for new innovation. This concept is made famous by the likes of Standford University's d.school back in the mid-1950s. At the core of it, 'design thinkers' focus on exploring the possibilities of things. While the application of it encourages innovation during the production process, the design thinking model helps to transform and revamp the organisational structure.

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