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Sending an Invitation around the World: Developing A Country as a Branded Destination

Sending an Invitation around the World: Developing A Country as a Branded Destination. By Murray Campbell Baseline Consultancy August 2009. Purpose...in theory. Branding a destination What is a brand , its purpose and value ? How can this be applied to tourist destinations ?

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Core brand essence - PowerPoint PPT Presentation

Sending an Invitation around the World: Developing A Country as a Branded Destination