'Copy platform' presentation slideshows

Broadcast Copy Preparation

Broadcast Copy Preparation. Copywriting for the Electronic Media (Meeske). Planning a Commercial. Targeting the Audience: Demographic Segments. Planning a Commercial. Targeting the Audience: Age and Life Cycle. Planning a Commercial. Targeting the Audience: Gender.

458 views • 31 slides

428 views • 26 slides

Broadcast Advertising

Broadcast Advertising. GATHER ALL FACTS. WWWWWH Location, Hours, services, competition, etc.

409 views • 25 slides

294 views • 23 slides

Preparing to Create: Strategy and The Creative Brief

Preparing to Create: Strategy and The Creative Brief. Objectives. By the end of this class you will be able to Identify the key elements of good advertising Recognize the elements of a Creative Brief Write a Creative Brief Set copy objectives

433 views • 14 slides