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Convinced santana - PowerPoint PPT Presentation

The Entertainment Industry Hot Music and the Marketing of an Artist

The Entertainment Industry Hot Music and the Marketing of an Artist. Santana. Making the Connection. Previous record label was convinced Santana was past prime and too old Last Number 1 album was in 1971 Was reinvention or repositioning of the product required or changing of the image?.

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Convinced santana - PowerPoint PPT Presentation

The Entertainment Industry Hot Music and the Marketing of an Artist