Content hub - PowerPoint PPT Presentation

2015 Media Trends Affecting Company Newsrooms

5 trends in the media that are affecting how companies should present news and other content in their online newsrooms. 2015 annual report by PRESSfeed for The Society for New Communication Research. Download the full report http://www.press-feed.com/2015-media-trends/

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572 views • 54 slides

How And Why To Create Your Content Marketing Hub

Today's B2B buyer is overwhelmed with more information than they could ever consume. The last thing they want is to read your product-centric content. Instead, you need to build a content hub that helps your buyers. Enclosed here you will find my slides and main speaker notes from the B2B Content 2 Conversion Conference Preparing To Build Your Content Hub Before you can begin building your content marketing destination, you need to understand (and be able to articulate) that your role as a B2B Marketer is not to explain to the world what it is that you sell. But to show the world how what you sell helps your buyers. That's right, B2B Marketing is not about promotion. It is about telling stories. Stories from your customer's point of view on how what you sell has helped them. In my presentation I present a brief history of how the world has changed for marketers. And yet, stories remain a critical component of marketing. Stories present an opportunity for B2B Marketers to not just meet the needs of our buyers, but to delight them as we enable them during the buying journey. The Content Hub Business Case The next step is to present your business case. To build a content marketing hub, you need to show how your current content marketing efforts fail to meet the needs of your buyers. A couple of ideas: Search metrics: show how your business is missing out on vital conversations happening in the earliest stages of the buying process. Web analytics: show how most visitors to your site already know who you are. Content analytics: show how the content you create is mostly late stage or isn't being downloaded by anyone. Calculate the costs of this waste. Once you've presented your business case and gained the approval to move forward, you can take the following steps to build your content hub. Here are the 8 Steps to Build A Content Hub That Converts 1. Design: Look at existing market examples to help you design the site. Weigh the pros and cons of building within your existing domain or creating a new one 2. Branding: Define how subtle or prominent the branding will be on the site 3. Keywords: Conduct a ton of keyword research to determine the topics your audience is interested in 4. Content Strategy: Define the content strategy and sources of your content: how much will you create, curate or syndicate the content that meets your buyers' needs 5. Conversion: define the processes that will pull your visitors into an active relationship that converts down the sales funnel. Focus on creating value for the user and test different approaches. 6. Editorial: Create an editorial board including all your brands' content resources 7. Goals: Articulate your goals and report on them consistently 8. Test and Learn: dream up new ideas to test, analyze the results, learn and repeat.

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2.27k views • 43 slides

8 Steps To Effective Content For Social Media - Newscred Webinar

How do you create effective content for social media? Join Me and Newscred to learn the 8 steps to creating and sharing content your customers need and want.

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1.41k views • 36 slides

8 Steps To Brand Publishing - CMO Summit

The emergence of the internet, social media and mobile connectivity has driven massive changes in the way customers access the information they need to make a decision. Brand publishing is one way businesses can break through the clutter and get ahead of the competition.

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1.79k views • 35 slides

8 Steps To Effective Content for Social Media

For the third week in a row, I find myself at another amazing marketing conference. This time, it’s the Social Media Strategies Summit #SMSsummit in New York City where hundreds of social-minded digital marketers are looking to learn top tips and tricks for how to be more effective with social media marketing. My talk is on some ideas for how to develop a content strategy for your social efforts. I have always seen the value in great content developed with the customer in mind. But social media needs great content, and great content needs social media, so you can’t be successful with just one. My own journey into social was relatively opportunistic. After working for the same company for almost 10 years, I decided to find a new job. And Linkedin seemed like the right thing to try out at the time. And so in 2004, I joined up and started connecting with those I had worked with in the past. I gave no thought to having any kind of “strategy” for Linkedin. That was 9 years ago! I joined Twitter in 2009. And for more than 3 months I logged in every day for about 15 minutes and watched the screen, Matrix-style, in awe of what was going on. Then I sent my first tweet and slowly started re-tweeting other people’s content each day – content I wanted to read and I thought others would find interesting. I also joined Facebook. Connected with a few friends and hardly ever logged in. Then I started blogging. And suddenly I got it. Content and Social go hand-in-hand. You can’t have one without the other. Unfortunately, most companies started using social media simply to promote the same old tired campaign messages and events. And many wondered why their social media wasn’t generating ROI. Effective social media starts with a solid foundation and mindset of customer-centric storytelling. That helps your content get found, get shared and helps you get leads. So based on my experience, lots of trial and error (mostly errors) and an attempt at having a little fun, I developed these 8 tips to generating effective content for social media: 8 Steps To Effective Content For Social Media 1. Listen first 2. Stop creating crap 3. Engage your audience 4. Find your voice 5. Be helpful 6. Find your Rhythm: (the 4-1-1 rule of social sharing) 7. Reject excuses for not using any social channels 8. Be entertaining, if you can See more at www.b2bmarketinginsider.com

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2.02k views • 32 slides

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