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Consumer buying process - PowerPoint PPT Presentation

Consumer & Business Buyer Behavior

Consumer & Business Buyer Behavior

Consumer & Business Buyer Behavior. Perception. Process by which an individual selects, organizes, and interprets information to form a cohesive picture about an entity Perceptions affect consumer behavior However, remember that individuals can perceive the same entity in different ways.

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384 views • 24 slides
Consumer & Business Buyer Behavior

Consumer & Business Buyer Behavior

Consumer & Business Buyer Behavior. Perception. Process by which an individual selects, organizes, and interprets information to form a cohesive picture about an entity Perceptions affect consumer behavior However, remember that individuals can perceive the same entity in different ways.

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255 views • 24 slides
Simple Response Model

Simple Response Model

Organism. Response. Simple Response Model. Stimulus. Significant differences between brands. Few differences between brands. Four Types of Buying Behavior. Complex Buying Behavior. Variety- Seeking Behavior. High Involvement. Low Involvement. Dissonance- Reducing Buying

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344 views • 16 slides
Buyer Behaviour

Buyer Behaviour

Buyer Behaviour. Consumer and Organisational Buying Behaviour . Steps in the Consumer Buying Process. Need recognition Alternative search Alternative evaluation Purchase decision Post-purchase evaluation. Alternative Search . 5 sources for information about alternatives

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456 views • 14 slides
CONSUMER BEHAVIOUR

CONSUMER BEHAVIOUR

CONSUMER BEHAVIOUR. INTRODUCTION.

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228 views • 6 slides
Five Stage Model of the Consumer Buying Process

Five Stage Model of the Consumer Buying Process

Five Stage Model of the Consumer Buying Process. Problem Recognition . Information Search. Evaluation of Alternatives . Purchase Decision . Post Purchase Behavior (Satisfaction and actions) . Exhibit 1 A Product Performance Matrix.

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2.55k views • 2 slides

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