'Consumer adoption' presentation slideshows

Unit 3

591 views • 45 slides

Chapter 12

Chapter 12 . Category and Brand Management, Product Identification, and New-Product Development. Chapter Objectives. Explain the benefits of category and brand management. Identify the different types of brands . Explain the strategic value of brand equity .

952 views • 42 slides

Supply Chain Technologies

Supply Chain Technologies. Dr. Dale S. Rogers Nevada Logistics Institute Supply Chain Technologies 19 August 2011. Flow Management. Physical Flows. Information Flows. Financial Flows. Analytics. Analytics. Predictive Modeling. Decision Support Systems. Business Intelligence

429 views • 25 slides

MARKETING MANAGEMENT 12 th edition

20 Introducing New Market Offerings. MARKETING MANAGEMENT 12 th edition. Kotler Keller. Chapter Questions. What challenges does a company face in developing new products? What organizational structures are used to manage new-product development?

349 views • 21 slides

ACCESS 2003 November 11, 2003 Spencer Gusick VP Intellectual Property Counsel Universal Studios

277 views • 6 slides

Mission

187 views • 3 slides