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Consistent brand behaviour - PowerPoint PPT Presentation

Using Archetype theory to outsell competitors Presentation for FDIN Packaging conference

Using Archetype theory to outsell competitors Presentation for FDIN Packaging conference. 16 th June 2011. What is important in new product development?. Insight into a consumer need. A great idea that meets this need. Execution An effective way of communicating that links these. Idea.

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Consistent brand behaviour - PowerPoint PPT Presentation

Using Archetype theory to outsell competitors Presentation for FDIN Packaging conference