Conjoint Analysis and Its Types
Conjoint analysis is a statistical technique which helps to form subsets of all possible combinations of the characteristics present in the target product. These characteristics used determine the product's buying choice. Conjoint analysis works on the conviction that when studied together, the relative values of the attributes are calculated better than in segregation. Statswork is one among the countryu2019s leader in providing Data Analysis and Statistical Consulting Services. Contact Statswork for availing our services. The process provides information about the perception of the consumer about certain brand or brand profile characteristics and evaluates such characteristics by assigning certain levels to each characteristic. The researcher is presented with a questionnaire form called the stimuli, which consists of a set of questions that reflect different characteristics of a brand as options that consumers select as they respond to the questionnaires in Conjoint analysis.
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