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Conduct exploratory research - PowerPoint PPT Presentation

Exploratory and Qualitative Research Methods

Exploratory and Qualitative Research Methods

Exploratory and Qualitative Research Methods. Exploratory Research. Initial research conducted to clarify and define the nature of a problem Does not provide conclusive evidence Subsequent research expected. Analysis of the Situation. Problem Definition. Statement of Research Objectives.

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1.14k views • 65 slides
Essentials of Marketing Research William G. Zikmund

Essentials of Marketing Research William G. Zikmund

Essentials of Marketing Research William G. Zikmund. Chapter 5: Exploratory Research. Qualitative versus Quantitative Research. Purpose Exploratory versus descriptive and conclusive Small versus large samples Broad range of questioning versus structured questions

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431 views • 29 slides
Essentials of Marketing Research William G. Zikmund

Essentials of Marketing Research William G. Zikmund

Essentials of Marketing Research William G. Zikmund. Chapter 5: Exploratory Research. Qualitative versus Quantitative Research. Purpose Exploratory versus descriptive and conclusive Small versus large samples Broad range of questioning versus structured questions

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326 views • 29 slides
Business Research Methods William G. Zikmund

Business Research Methods William G. Zikmund

Business Research Methods William G. Zikmund. Chapter 7: Exploratory Research and Qualitative Analysis. Chapter 7 : Exploratory Research and Qualitative Analysis. 1. Definition of Exploratory Research 2. Why Conduct Exploratory Research? 3. Categories of Exploratory Research

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521 views • 26 slides

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