'Competitive offerings' presentation slideshows

Business-Level Strategy

Business-Level Strategy. BUSI 7130/7136 Chris Shook. Overview of Business Level Strategy What is Strategy Geometry of Competition. Agenda. How to create competitive advantage in each business in which the company competes. Business-Level Strategy. Generic Business Level Strategies.

807 views • 40 slides

? 2007 Thomson South-Western

Chapter Ten . Creating Effective and Creative Advertising Messages . ? 2007 Thomson South-Western. Chapter Ten Objectives. Appreciate the factors that promote effective and creative advertising. Understand a five-step program used in formulating advertising strategy. Chapter Ten Objectives.

350 views • 22 slides

Chapter 20 Setting the right price

Chapter 20 Setting the right price. Establish pricing objectives. Estimate demand, costs, and profits. Choose a price strategy. Fine tune with pricing tactics. Results lead to the right price. Steps in Setting the Right Price. Pricing Strategies. Skimming pricing strategy:

404 views • 18 slides

Ford Ka

302 views • 10 slides