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How SmartPhone are changing retail Shopping Experience Industry - Mobiloitte

Digital platforms have become an integral part of the shopping experience and that consumers are shopping across devices. According to a survey by Google, mobile devices aid apparel shoppers in the discovery of new brands. If shoppers were previously aware of certain brands, mobile devices will remind shoppers to be conscious of and reconsider them in over 15% of cases. Moreover, after searching on a mobile phone, 26% of consumers were influenced to complete purchases!

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