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Chapter 13

Chapter 13. Marketing Channels and Supply Chain Management. Chapter Objectives. Describe the types of marketing channels and roles they play in marketing strategy. Outline the major channel strategy decisions . Describe the concepts of channel management , conflict, and cooperation.

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1.49k views • 47 slides

Distribution and Retailing

Distribution and Retailing. Dr. Amit Joshi MAR 6816. Manufacturer. Retailer. Distributor. Consumers. Distribution Channel (PLACE). Business Structure. Logistics or Physical Distribution. Physical Distribution Gets It to Customers.

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597 views • 43 slides

Marketing Channels and Supply Chain Management

Marketing Channels and Supply Chain Management. MODUL 12 CUSTOMER RELATIONSHIP MANAGEMENT. Satu set ORGANISASI saling bergantung yang memudahkan pemindahan kepemilikan sebagaimana produk bergerak dari produsen ke pengguna bisnis atau konsumen. Apa yang dimaksud dengan Saluran Pemasaran ?.

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266 views • 26 slides

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Channel strategy decisions - PowerPoint PPT Presentation

Chapter 13

Distribution and Retailing

Marketing Channels and Supply Chain Management