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Chain retailers - PowerPoint PPT Presentation

Retail travel services (TM 334) Lecture 3

Retail travel services (TM 334) Lecture 3. OPERATIONS. Retail pricing:. The pricing technique used by most retailers is cost-plus pricing . This involves adding a mark-up amount (or percentage) to the retailer's cost. Another common technique is suggested retail pricing.

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Chain retailers - PowerPoint PPT Presentation

Retail travel services (TM 334) Lecture 3