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The Secrets To DE BEERS JEWELLERS' DIAMOND IS FOREVER - A Case Study

The famous Diamond Jewelry dealers De Beers have been in the market since 1888. They are the real deal breakers behind the concept of diamond rings for wedding proposals. Their famous tagline and marketing campaign "Diamond Is Forever" brought them enviable recognition, along with an increase in demand for diamond jewellery. This case study about De Beers Jewelers is an in-depth study about their heritage and how their hard-hitting marketing strategy set them apart from the rest.

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