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The case describes Carrefour's entry and expansion strategies into the South Korean market and the reasons

The case describes Carrefour's entry and expansion strategies into the South Korean market and the reasons

Assignment Solutions, Case study Answer sheets Project Report and Thesis contact aravind.banakar@gmail.com www.mbacasestudyanswers.com ARAVIND – 09901366442 – 09902787224 International Business CASE STUDY (20 Marks) The case describes Carrefour's entry and expansion strategies into the South Korean market and the reasons that led to its exit from the country. The company failed to localize its stores and the products sold according to the needs and preferences of Korean consumers. Carrefour chose to venture into the Korean market on its own without a local partner, due to which it failed to understand the market and was unable to select good locations for its stores. The company employed most of the top management personnel from France and this was not viewed favorably by the local employees, and Carrefour too often faced problems from local labor unions. After a decade of unsustainable operations and cut-throat competition, Carrefour finally announced the sale of its South Korean business in April 2006. Answer the following question. Q1. Discuss why Carrefour failed to sustain its operations in South Korea. Q2. Analyze the entry and expansion strategies of Carrefour in South Korea. Assignment Solutions, Case study Answer sheets Project Report and Thesis contact aravind.banakar@gmail.com www.mbacasestudyanswers.com ARAVIND – 09901366442 – 09902787224

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The case discusses stores swap between two of the top retailers in the world

The case discusses stores swap between two of the top retailers in the world

Assignment Solutions, Case study Answer sheets Project Report and Thesis contact aravind.banakar@gmail.com www.mbacasestudyanswers.com ARAVIND – 09901366442 – 09902787224 International Business CASE STUDY (20 Marks) The case discusses stores swap between two of the top retailers in the world, Tesco and Carrefour, in the Czech Republic, Slovakia, and Taiwan. In Taiwan, Carrefour was among the leading retailers. But in the Czech Republic and Slovakia, Carrefour was not able to gain market share. Tesco, on the other hand, was in a strong position in the Czech Republic and Slovakia, but its Taiwanese operations were not doing well. Both the retailers’ made a swap agreement between the two companies, after a lot of deliberations, according to which Tesco agreed to take over 11 of Carrefour's stores in the Czech Republic and Slovakia, and Carrefour agreed to take over six stores of Tesco in Taiwan. Thus both the retailers succeeded in their mission with bright future prospects of Tesco in the Czech Republic and that of Carrefour in Taiwan. Answer the following question. Q1. Discuss the international expansion strategies of Carrefour and Tesco. Q2. Explain the reasons behind Tesco and Carrefour deciding to swap some of their stores. Assignment Solutions, Case study Answer sheets Project Report and Thesis contact aravind.banakar@gmail.com www.mbacasestudyanswers.com ARAVIND – 09901366442 – 09902787224

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The case discusses the entry and expansion strategies of French retailer

The case discusses the entry and expansion strategies of French retailer

Assignment Solutions, Case study Answer sheets Project Report and Thesis contact aravind.banakar@gmail.com www.mbacasestudyanswers.com ARAVIND – 09901366442 – 09902787224 International Business CASE STUDY (20 Marks) The case discusses the entry and expansion strategies of French retailer Carrefour, in the Chinese market. Carrefour began its Chinese operations by forming joint ventures in the year 1995. The company entered into direct deals with the local governments of various provinces in China to get the approval to set up its stores. By the early 2000s, Carrefour had emerged as the largest foreign retailer in China. The company considered China to consist of several small markets instead of one large market, and accordingly employed strategies for operating in the country. Most of the products sold in Carrefour stores were procured from China. The store formats, location, and the products sold were customized according to the local preferences, and the store managers were empowered to run the stores according to the local requirements. Carrefour faced many challenges in China. The company faced stiff competition in China especially after WalMart's acquisition of TrustMart. Answer the following question. Q1. Analyze the entry and expansion strategies of Carrefour in China. Q2. Evaluate the strategy of operating in China through several joint venture partners. Q3. Explain how Carrefour brought changes in its store formats and operational methods to cater to the needs and preferences of consumers in China. Assignment Solutions, Case study Answer sheets Project Report and Thesis contact aravind.banakar@gmail.com www.mbacasestudyanswers.com ARAVIND – 09901366442 – 09902787224

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