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Called private brands - PowerPoint PPT Presentation

Branding, Packaging and Labeling

Branding, Packaging and Labeling. Chapter 31.1. Brand. A name, term, design, symbol, or combination of these elements that identifies a product or service and distinguishes it from its competitors Can be used to identify one product, a family of related products, or all products of a company.

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Called private brands - PowerPoint PPT Presentation

Branding, Packaging and Labeling