Buying rate - PowerPoint PPT Presentation

Purchase Trends Measures and Usage

Purchase Trends Measures and Usage. Components of Sales. Sales are a function of Household Penetration and Buying Rate. fewer are buying. Sales are. X. X. because:. down. and/or. buyers buying less. X. % Households Buying - Penetration.

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Buying apples

Buying apples. Imagine a store sells apples for $0.55 each. How much will it cost me to buy 53 apples? 53 x 0.55 = $29.15 If I have $300, how many apples can I buy? 300 ÷ 0.55 = 545. Selling apples. Imagine a store buys apples for $0.45 each

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223 views • 8 slides

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