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ORGANIZA-TIONAL MARKETS AND BUYER BEHAVIOR

C HAPTER. ORGANIZA-TIONAL MARKETS AND BUYER BEHAVIOR. Key is intended use. Industrial Markets (Producers). Reseller Markets (Resellers). Government Markets (Fed, St, City) Not for Profit Associations. THE NATURE AND SIZE OF ORGANIZATIONAL MARKETS. Business Marketing.

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Buy classes - PowerPoint PPT Presentation

ORGANIZA-TIONAL MARKETS AND BUYER BEHAVIOR