'Butterflies true friends' presentation slideshows

Marketing: Managing Profitable Customer Relationships

1.69k views • 53 slides

Marketing: Managing Profitable Customer Relationships

1. Marketing: Managing Profitable Customer Relationships. What Is Marketing?. Simple Definition: Marketing is managing profitable customer relationships. Goals: Attract new customers by promising superior value. Keep and grow current customers by delivering satisfaction.

547 views • 35 slides

Marketing Management

Marketing Management. Marketing 5341 Chip Besio. Marketing Management. The art and science of choosing target markets and building profitable relationships with them. Questions to ask: What customers will we serve? What is our target market? How can we best serve these customers?

180 views • 16 slides