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Business portfolio analysis - PowerPoint PPT Presentation

Chapter 4

Chapter 4. Strategic and Operational Planning. Importance of Planning. Planning is one of the most important tasks managers do.

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Part 1: Designing Customer-Oriented Marketing Strategies

Part 1: Designing Customer-Oriented Marketing Strategies. Marketing: Creating Satisfaction through Customer Relationships Strategic Planning and the Marketing Process The Marketing Environment, Ethics, and Social Responsibility E-Commerce: Marketing in the Digital Age. Chapter 2.

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Chapter Objectives

Strategic Planning and the Marketing Process. CHAPTER 2. Chapter Objectives. Distinguish between strategic planning and tactical planning. Explain how marketing plans differ at various levels in an organization. Identify the steps in the marketing planning process.

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Business portfolio analysis - PowerPoint PPT Presentation

Chapter 4

Part 1: Designing Customer-Oriented Marketing Strategies

Chapter Objectives