Global marketing cloud platform marketu00a0is projected to value over US$ 11 billion by the end of 2026 and grow at a CAGR of over 8% during the forecast period of 2019-2026.u00a0 Cloud marketing is a marketing method that organisations employ to advertise their products and services on the web through digital platforms with available specializations for every user. The marketing cloud platform is used to bring in more traffic and increase the consumer base. u00a0Promotional emails, text messages and online advertisements also constitute a part of this marketing. Furthermore, it also aims at improving the customer experience in marketing, sales, and service. Organizations can use all of their data from all sources using this technology. Sales cloud and service cloud data, web analytics, are for online sources while offline data can be used to expand their view of the customer. The platform intends to help users drive and manage the sales, marketing and customer support aspects of the business. With the marketing cloud platform, organisations can centralize, systemize and manage key customer, sales and prime data. The popularity of using a content marketing software for customised and distinct marketing and consumer involvement is fueling demand for global marketing cloud platform market. The increased importance and usage of social media advertising is promoting the global marketing cloud platform market. Additionally, the outreach of technology has been extensive which has promoted virtual devices, especially mobile phones. Thus advertising through these mediums will also add to the growth of this platform. The adoption of this service by the small and medium enterprises (SMEu2019s) will further direct the growth trajectory of this market in a favourable way.u00a0 Recent developments are, in 2018, Adobe acquired Magento Commerce, one of the key commerce platforms. The acquisition was aimed to add u00a0Magneto Commerce Cloud to Adobe Experience Cloud for delivering a single, end-to-end digital experience platform, including content creation, marketing, advertising, analytics, and commerce for B2B and B2C customers.u00a0In the same year, Oracle launched a placement solution, named Pre-Bid by Moat, for marketers to identify and utilize ad inventory that meets their high standards for third-party viewability and Invalid Traffic (IVT). These new capabilities will join the existing brand safety segments that are available on the Oracle Data Cloud and create a suite of media spend protection offerings. Alongside Salesforce launched Sales Cloud Einstein Forecasting to provide sales forecasts on its CRM platform. Request a Sample Reportu00a0@u00a0https://www.futurewiseresearch.com/request-sample.aspx?id=121&page=requestsample Marketing Cloud Platform Market Segmentation:u00a0 By Type Platform u00a0Services The platform type segment is predicted to hold a major market size during the forecast period. Compared to services, the platform segment has higher potential and provides more opportunities for the companies to gain benefit from.u00a0 By Platformu00a0 u00a0Software-As-A-Service Marketing Cloud Platformu00a0 u00a0Business-To-Business Marketing Cloud Platformu00a0 u00a0Customer Relationship Management Marketing Cloud Platform u00a0u00a0 By Marketing Function u00a0Communications u00a0Branding u00a0Advertising u00a0Designing u00a0Customer Supportu00a0 u00a0Sales Channelu00a0 The advertising segment is estimated to hold the largest market size during the forecast period. With the growth of social media and increased consumer awareness, advertising plays a big role in the consumeru2019s decision making about his choice of product. By Deployment Typeu00a0 u00a0Private Cloudu00a0 u00a0Public Cloudu00a0 The public cloud is predicted to grow at a higher CAGR during the forecast period. Accessibility and quick functioning are the major reasons for the high adoption of the public cloud among marketing cloud platform providers. The public cloud offers various reliability and flexibility, and thus is preferred. By Vertical u00a0Banking, Financial Services, and Insuranceu00a0 u00a0IT and Telecom u00a0Travel and Hospitalityu00a0 u00a0u00a0Retail and E-commerceu00a0 u00a0u00a0Media, Entertainment, and Gamingu00a0 u00a0u00a0Healthcare and Life Sciencesu00a0 u00a0u00a0Education u00a0u00a0Othersu00a0 The advertising segment is estimated to grow at the highest CAGR during the forecast period. The retail and eCommerce vertical is progressing towards customer-centric services. It is expected to be the fastest-growing verticals, due to the consumersu2019 rising purchasing power.u00a0 By Region: u00a0Europeu00a0 u00a0North Americau00a0 u00a0APACu00a0 u00a0Latin America u00a0Rest of World North America is projected to hold the largest market size during the forecast period. The region has numerous multinational companies which largely contribute to the growth of the market. Substantial investment in digital marketing initiatives and improving customer experience. However, Asia Pacific (APAC) is expected to provide lucrative opportunities for marketing cloud platform providers due to the increasing adoption of innovative technologies. u00a0 u00a0 Purchase a Copy of this Premium Research Report & Ask For Discount: https://www.futurewiseresearch.com/request-sample.aspx?id=121&page=askfordiscount Competitive Landscape:u00a0 u00a0Tier 1 players- established companies in the market with a major market shareu00a0 u00a0Tier 2 players u00a0Emerging players which are growing rapidly u00a0New Entrants u00a0 Major firms in the market are Adobe (US), Oracle (US), Salesforce (US), IBM (US), SAP (Germany), Selligent (Belgium), Pegasystems (US). FutureWise Takeawaysu00a0 u00a0Growth prospectsu00a0 u00a0SWOT analysis u00a0Key trends u00a0Key data points affecting market growthu00a0 Objectives of the Study: u00a0To provide an exhaustive analysis on the Global Marketing Cloud Platform Market by Type, by Platform, by Function, by Deployment Mode, by Vertical and by Regionu00a0 u00a0To cater comprehensive information on factors impacting market growth (drivers, restraints, opportunities, and industry-specific restraints) u00a0To evaluate and forecast micro-markets and the overall marketu00a0 u00a0To predict the market size, in key regions (along with countries)u2014North America, Europe, Asia Pacific, Latin America, and the Middle East. u00a0To record evaluate and competitive landscape mapping- product launches, technological advancements, mergers and expansions u00a0Profiling of companies to evaluate their market shares, strategies, financials and core competencies Inquire further details about this report at:u00a0sales@futurewiseresearch.com About FutureWise Research: We specialise in high-growth niche markets, assuring flexibility, agility and customised solutions for our clients. Through in-depth market insights and consultancy, we present our clients with the tools they need to be at the forefront of their industry u2013 a position secured for far more than the near future. Contact Us: Company Name:u00a0FutureWise Research Contact Person:u00a0 Vinay Thaploo Email:u00a0sales@futurewiseresearch.com Phone:u00a0 44 141 628 9353 / 1 970 279 4295 City:u00a0 Leeds Country:u00a0 United Kingdom Website:u00a0www.futurewiseresearch.com
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