The Keys To Franchisee Engagement
In most of the franchise businesses, the franchisee is very much in touch with the franchisor but gradually their engagement decreases over time. It can be seen as a natural course of things or it can be seen as something undesirable for both the parties. There are many benefits of promoting a culture of high engagement with all the franchisees associated with the business. Lack of engagement within a franchise business results in lower attendance during yearly congregations, lack of response to emails or other communications, reduced participation in surveys, and so on. In fact, the low engagement between the stakeholders of a business becomes a culture in some organizations. The engagement of franchisees with the franchisor and amongst themselves is a must. If there is no engagement, there will be no common understanding of the vision of the company. If the franchises do not have a vision in mind, they can hardly be expected to be clear about their own role within the business in order to follow that vision. Thus, it is very important to keep the franchisees engaged with the business.
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