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Building direct customer relationships - PowerPoint PPT Presentation

Principles of Marketing

17. Principles of Marketing. Direct and Online Marketing: Building Direct Customer Relationships. Learning Objectives. After studying this chapter, you should be able to: Define direct marketing and discuss its benefits to customers and companies

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Marketing Management BUS-309

Marketing Management BUS-309. Erlan Bakiev, Ph.D. . Chapter Seventeen. Direct and Online Marketing: Building Direct Customer Relationships. Direct and Online Marketing: Building Direct Customer Relationships. The New Direct-Marketing Model Growth and Benefits of Direct Marketing

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Chapter Seventeen

Chapter Seventeen. Direct and Online Marketing: Building Direct Customer Relationships. The New Direct-Marketing Model. Direct marketing is: A marketing channel without intermediaries An element of the promotion mix Fastest-growing form of marketing. Customer Databases and Direct Marketing.

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Building direct customer relationships - PowerPoint PPT Presentation

Principles of Marketing

Marketing Management BUS-309

Chapter Seventeen