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Branding chrome - PowerPoint PPT Presentation

Ethics & Brands

Ethics & Brands. From an Egyptian Wall dating back to 2,000 B.C. What is a Brand?. A brand is a combination of attributes , communicated through a name, or a symbol, that influences a thought-process and creates value. What is a Brand really?. A Brand is a Promise. What is Branding?.

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Branding chrome - PowerPoint PPT Presentation

Ethics &amp; Brands

Ethics & Brands