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Strategic Marketing Fall 2005 Tinker AFB Campus

Strategic Marketing Fall 2005 Tinker AFB Campus. Chapter Eleven Setting Product and Brand Strategy. The Product and the Product Mix. Product is anything that can be offered to a market to satisfy a want or need. [Fig. 11.1, p. 212] Product Levels [Fig. 11.2, p. 213] core benefit,

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Branding challenges fig - PowerPoint PPT Presentation

Strategic Marketing Fall 2005 Tinker AFB Campus