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Brand schemas - PowerPoint PPT Presentation

UNDERSTANDING BRAND SCHEMAS THROUGH BRAND CONCEPT MAPS

UNDERSTANDING BRAND SCHEMAS THROUGH BRAND CONCEPT MAPS. BRAND CONCEPT MAPS. Identifies Salient Brand Associations Individual maps are aggregated into consensus maps Method requires little experience or statistical techniques. Procedure for Constructing Brand Concept Maps.

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Brand schemas - PowerPoint PPT Presentation

UNDERSTANDING BRAND SCHEMAS THROUGH BRAND CONCEPT MAPS