Brand philosophy - PowerPoint PPT Presentation

Corporate AD Sony Brand Communication Strategy Zone Advertising Management Support

Corporate AD Sony Brand Communication Strategy Zone Advertising Management Support. The most valuable asset to this company is not its buildings, land, or even its employee. Our most valuable asset is the four letters “SONY”. Norio Ohga

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618 views • 43 slides

Crazy Chicken: The Story of the Moorhuhn

Crazy Chicken: The Story of the Moorhuhn. Helge Borgarts CEO. Brands in casual gaming. Agenda. Introduction to speaker and company Overview on brands in general and on games Do we need brands anyway? The „Moorhuhn“ story about a „Crazy Chicken“ How to develop and market a gaming brand

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537 views • 30 slides

BRANDING WORKSHOP

BRANDING WORKSHOP. With Lucy Wang (Creative Director of Experimentum ). 01 . BRAND PROPOSITIONS. The Lean Canvas. Distinguish between customers and users. Identify them if you have multiple user roles in your product.

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596 views • 28 slides

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