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Brand development imc - PowerPoint PPT Presentation

Writing (and executing) an Integrated Marketing Plan for Student Recruitment

Writing (and executing) an Integrated Marketing Plan for Student Recruitment. Jamie Ceman , Executive Director, Integrated Marketing & Communications. Our focus today. What is integrated marketing communication (IMC) Why do you write a plan How to write the plan Measure success Q&A.

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Brand development imc - PowerPoint PPT Presentation

Writing (and executing) an Integrated Marketing Plan for Student Recruitment